Media

__**Media from the Food Unit**__

__Commercial - Cheez-its: Interrupting Cheese__ media type="youtube" key="ewexwSnNijw" width="425" height="350"


 * Visuals:

-block of (presumably cheddar) cheese on a table -table is in a white room -man in a lab coat -cheez-it cracker -oh yeah and the block of cheddar cheese TALKS AHHHHHHHHHHH ||  || Text:

-clipboard that says "ready" or "not ready", each w/ an empty box next to it - "kick me" on a note on the back of the man in lab coat ||
 * Narration:

-narrator that states "all cheese is 'matured' for use in Cheez-its" -voice of block of cheese: cocky, obnoxious, is overall an unchill bro at first. Then, sounds more sophisticated and, "matured" ||  || Background music:

-not a whole lot of music :( -what music there IS is light-hearted little flourishes on violin or other stringed instruments ||

light-hearted, humorous || Point: that the cheese is aged so it is going to taste better || What ideas were persuasive?: -utilizing the cheese, making it relatable; personification -jokes, making viewer laugh -I like Cheez-its, so I would probably just buy the product regardless || Questions???/Comments/etc.: -the idea of a whole research facility dedicated to just Cheez-its is a little weird. The thought of an enormous secret military operation in the base of a mountain, and its sole purpose is to grade Cheez-its on age, is, quite simply, unsettling. || CONCLUSION: The commercial is effective; its purpose is to display humorously how the cheese ages The purpose is achieved through the cheese's bad joke, which is intended to provoke a reaction not to the joke but to how bad it is, and the contrast between how the cheese acts when the man in the lab coat checks "Not Ready" on his clipboard (bad jokes, pranks, etc.) and when he checks "Ready" (sophisticated language, compliments)
 * Tone:



=__**OPTIC:**__=

Overview: it is a painting/portrait of a can of Cambell's Tomato Soup. That's it.

Parts:
 * large logo for Campbell's
 * red, white, gold
 * white background behind the can
 * can appears unchanged

Title: "Tomato Soup" title is mundane; it just stays what kind of soup the can portrayed in the picture is

Inter-relations: the piece is entitled, "Tomato Soup", and the contents of the can are (presumably) tomato soup

Conclusions: Warhol painted this to display the mundane aspects of America life that is often lost in art - despite the pop art revolution beginning and then ending, mundaneness still exists in America, so this piece is still relevant (also because the soup still exists)

__//Jamie Oliver's Food Revolution// Ep. 102__

media type="custom" key="11936548"

I am of the variety that think the school's lunches are pretty decent for the most part. Coming from the middle schools, I distinctly remember having the school's lunches and being amazed and astounded at how good it tasted. Now, I just think the taste of the average MHS lunch ranges from "kinda gross" to "pretty tasty". The pizza, when it is fresh out of the oven, is awesome. However, never I stop to think just how healthy these lunches are. It's something I just take for granted, that the school's lunches would be healthy for the student body. But this may not be exactly the case. While there probably is a strict guideline the lunch ladies (god bless them) must follow when cooking the foods, I suspect that, after watching this video, there may be more harm being done to the students eating their lunches than those who are not.

Earlier this year, I remember there was a whole thing Michelle Obama passed about healthy eating in schools, and it had a set of rules about what could and could not be done. Teachers could no longer buy pizza or other foods for their kids, sell candy or other foods to them, and schools could not have vending machines or soda machines. Months later, the only rule that has been applied is the banning of the soda machine (which MHS got rid of before the rule was in effect anyway). The fact that these guidelines are here doesn't necessarily mean that they are being followed. That also includes ethical guidelines; the lunch ladies in the video make for the kids processed foods that are really unhealthy for them, simply because its easy to make and the kids enjoy it more than healthier foods.

In the episode I watched, Jamie Oliver himself often seems to be depicted as a stranger in a strange land, who plans demonstrations to show people how unhealthy their food is, and incorrectly predicting their reactions. But there is one thing that I think Oliver gets right in the video, and that is his utmost dedication to the project. He does whatever he can to change people's ways, whether it be helping a morbidly obese 13-year old how to cook his own food, or dressing up as a peapod to test 1st graders on their knowledge of vegetables and fruits. When this fails, and none of the first-graders know any of the foods he shows them, he leaves severely disappointed, only to come back later and discover that their first-grade teacher went over the names of the foods with them until they knew them by heart. It's this display of dedication and application that I felt was the overall message in the episode, and I feel like it can really be applied to the whole obesity crisis in society. Just spending time with people to educate them and help them where they might be struggling goes a long, long way.